Pricing

Clear packages for serious small businesses. No fluff. No surprises.

Foundation

Who it’s for: Early-stage businesses or founders who feel stuck, unclear, or inconsistent — and want clarity before spending money on design or growth.

Starting at $750
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What this focuses on

  • Brand positioning (what you do, who it’s for, why it matters)
  • Messaging clarity (what to say — and what not to say)
  • Strategic direction (what to prioritize next)
  • Identifying gaps, strengths, and opportunities

What you walk away with

  • Written brand positioning summary
  • Defined target audience and value proposition
  • Messaging framework you can actually use
  • Priority roadmap (what to focus on next)
  • Written recommendations you can act on
Available extensions (if needed): Logo design or redesign, Website creation or refinement, Menu / pricing consulting

Identity

Who it’s for: Businesses that already have clarity (or completed Foundation) and need a professional, scalable visual identity.

Starting at $1,800
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What this focuses on

  • Logo design or refinement
  • Visual system (colors, typography, usage)
  • Brand consistency across platforms
  • Making the brand look credible and intentional

What you walk away with

  • Professional logo design or refinement
  • Defined color palette and typography
  • Simple brand usage guidelines
  • Visual assets ready for web, print, and social
Available extensions (if needed): Website creation or refinement, Messaging refinement (via Brand Audit (Snapshot Review)).

Direction

Who it’s for: Established small businesses that want to improve pricing, positioning, or growth — without fluff or buzzwords.

Starting at $1,200
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What this focuses on

  • Business and brand alignment
  • In-depth pricing audit & restructuring
  • Growth priorities and decision-making
  • Strategic problem-solving

What you walk away with

  • Clear growth direction
  • Smarter pricing and positioning recommendations
  • Growth priorities and trade-offs
  • Strategic problem-solving
  • Clear next steps and decision framework
Available extensions (if needed): Logo design or redesign, Website creation or refinement.

À La Carte Services

Most clients benefit from starting with a package. À la carte services are ideal for focused, execution-only needs.

Logo Design: $1,200 – $1,800

Logo Redesign: $600 – $1,000

Website Creation: $2,000 – $4,000+

Custom-built websites created specifically for your business — not templates. Structure, layout, and page planning are included from the start.

  • Custom multi-page website (no templates)
  • Site structure and page planning included
  • Clean, fast, mobile-friendly build
  • Full ownership of files and structure
  • No ads or forced subscriptions
  • Basic SEO and performance best practices

Website builders like Wix or Squarespace are great if you want to build it yourself. My work is for businesses that want something built for them — intentionally, cleanly, and without long-term platform limits.

Website Refinement: $500 – $1,500

Menu / Pricing Consulting: $400 – $800

Brand Audit (Snapshot Review): $400 – $700

A focused, surface-level review of your existing brand, website, and messaging to identify obvious gaps, friction points, and missed opportunities — without full strategic restructuring, pricing audits, or growth planning.

  • Outside perspective on how your brand actually comes across
  • High-level feedback on what’s working vs. what’s creating friction
  • Clear priorities (fix now, later, or never)
  • Written recommendations you can implement yourself or hand off
Ongoing Consulting: Custom / Monthly

Ongoing strategic support for business owners who want a trusted second set of eyes on decisions around branding, pricing, and growth.

  • Monthly or flexible check-ins
  • Real-time guidance on business decisions
  • Support as your business evolves

Tell me a bit about your project — I’ll personally respond within 24 hours.

Consulting available in English and Spanish.

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